Bliss × FEMI · Pilot proposal

You already have the network.
We give it a Therapist AI Twin.

A pilot proposal for embedding the AI Twin into FEMI's mental health stack — extending every practitioner on your platform, 24/7, in any language.

HLTH Europe 2026 — Top 10 Health Startup in EuropePrepared for Itzik Levy, Chief Digital Innovation Officer, FEMI

The gap in FEMI's mental health stack

Your platform ends when the session ends.

FEMI delivers 35+ medical services and connects patients to psychologists, therapists and coaches at scale. That is the strength. The gap: what happens between sessions.

0.25–3%
EAP utilisation

The industry baseline for platforms without between-session support. Patients register, use the service once, and drop off.

2am
When crises happen

Not between 9–5. The gap between a Thursday session and Monday's follow-up is where patients disengage — or deteriorate.

1 hour
A therapist's reach

One session = one hour of reach per patient per week. The AI Twin extends that to 168 hours — without adding a single therapist.

The gap is the 167 hours between sessions — and the patients who never book a session at all. Both are solved by the same tool.

What Bliss does

Human care and AI care — combined.

Every practitioner on the platform creates an AI version of themselves. The Twin extends their reach to 24/7 — in any language, between any sessions.

Human care

A curated practitioner network

Matched by specialism, language, and cultural background.

  • 30+ languages & cultures
    Therapy in the patient's first language, with a practitioner who shares their frame.
  • Therapists, psychologists, coaches
    Rigorous vetting — application, two interviews, reference letters.
  • Sessions on demand
    No referral, no waitlist. Book directly via the platform.
AI care — The Therapist AI Twin

An AI version of every practitioner

Supports patients 24/7 — between sessions, at 2am, in their language. Also works standalone: proactive check-ins, daily support, no session required.

  • Between-session continuity
    Picks up where the last session ended. The patient never starts from zero.
  • Standalone — proactive, not reactive
    No therapist session needed. Daily check-ins, coping tools, early intervention — before a crisis forms.
  • Three paths — patient chooses
    Human only. AI Twin only. Or both. The Twin works at every level of need.
64% continual engagement
vs 0.25–3% industry norm
HLTH Europe 2026 Top-10
Enterprise client: Raiffeisen Bank

Why this is bigger than a pilot

FEMI already has the distribution.
Bliss gives it an AI layer.

For FEMI's HMO clients

Every practitioner gets their AI Twin. HMO members get care that doesn't end at the session — and can also access the Twin standalone, as a proactive daily mental health tool, no appointment needed.

For FEMI's insurer clients

Insurers pay for sessions. The AI Twin reduces session frequency by bridging between them — lower cost per outcome, higher patient engagement, measurable clinical improvement scores.

For FEMI's platform

The AI Twin is a differentiator no competitor has yet built at scale in Israel. First mover on AI-extended mental health care across all Israeli HMOs is a defensible position.

For patients

The 167 hours between sessions are no longer a gap. And for patients not yet in therapy, the Twin is a proactive first step — daily check-ins and early support before a problem becomes a crisis.

The pilot proves it in one use case. The infrastructure play scales it across FEMI's entire network.

The pilot

One use case. 90 days. One proof point.

Cohort
50–100 patients

FEMI selects the cohort — e.g. patients already in weekly therapy with a practitioner on the platform. Bliss adds the AI Twin layer.

Duration
90 days

Hard stop. Full outcomes report at the end — continual engagement rate, PHQ-9/GAD-7 improvement, session frequency change.

What Bliss adds
AI Twin + matching

Each practitioner trains their AI Twin. Patients get 24/7 access — between sessions, or standalone as a daily proactive tool. No session required to start.

What FEMI decides
Specialty + language

FEMI picks the speciality (e.g. anxiety, stress) and the language cohort. Bliss configures and activates within 2 weeks.

GDPR-compliantEU AI Act limited-risk classificationZero LLM involvement in crisis escalationFull audit trail

One ask

30 minutes.
You pick the use case.
We design the pilot.

No slides needed in that call. We go straight to: which patient cohort, which practitioner speciality, and what the AI Twin looks like inside the FEMI platform.

Book the 30-min call →